In 1998, Letizia Denaro hit the market with her collection of knitwear, which is characterized by an amplitude of sweaters, cardigans, twin sets, skirts, and scarves. The fit, the originality of lines and the richness of hand embroidery and prints have left an undeniable impact on the industry. The designer’s purpose is to make dressing with a unique style exciting and pleasurable. To achieve this goal, Letizia Denaro creates clothing as hand-crafted art. Wearing Letizia Denaro’s clothing is not simple, but it is tasteful and brings a feeling “of luxury”.
Letizia Denaro was nine years old in Sicily, Italy, with a much-desired wish … a sewing machine. She spent her years of study in the applied arts, design, tailoring, and was crowned with many awards. In 1989 she won the “National Young Designers Award” in Florence as the best young Italian designer. After a few years working in the Atelier of Rome Haute Couture, she began working with some of the most prestigious fashion houses, or “Made in Italy”. In 1997, she accepted the challenge to design for a company of Italian knitwear, specifically a women’s collection. The collection was a great and shocking success: Letizia Denaro’s work led the company to triple its turnover in a single season. Since then, Letizia Denaro will capitalize on her creativity with her collections of knitwear from Italian distinct style marked by an unmistakable personality. The creativity of Letizia Denaro is associated with the designer’s natural inclination to strive for the highest quality.
Letizia Denaro established the company’s headquarters in Prato just outside Florence, where the cradle of the Renaissance took place. Here, textile work dates back to the Middle Ages where professional skill and unique know-how is tradition. This fertile area of expertise, art, and experience lives through Letizia’s collections. Letizia Denaro’s staff is made up of carefully selected pattern makers, seamstresses, and ironers, who contribute to the brand’s creative process. This skilled team is crucial to the development of the collection and quality control, which are entirely made in Italy. They meet the desire of the designer to provide an excellent product, and fulfilling the belief that fashion is in the details.
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