The story of Letizia Denaro

Jei's Letizia Denaro

The sign

Since 1998, Letizia Denaro hits the market with its collection of knitwear, which is characterized by its amplitude of sweaters, cardigans, twin sets, skirts and scarves. The fit, the originality of lines and the richness of hand embroidery and prints are individually valued by an increasingly wide that will not leave anymore. The mission of the designer is to generate excitement and pleasure of dressing a unique style. To obtain these results, Letizia Denaro resort to manual art craft, why wear a shirt Letizia Denaro is not easy to dress but to live with conscious pleasure the luxury “of good taste.”

Jei's Letizia Denaro

The beginning

In Italy, Sicily, was nine years old, with a much desired gift … a sewing machine. He spent his years of study in the applied arts, design, tailoring, crowned with many awards. In 1989 he won in Florence on “National Young Designers Award” as the best young Italian designer. After a few years working in the Atelier of Rome Haute Couture, will begin working with some of the most prestigious fashion houses in the “Made in Italy”. In 1997 he accepted the challenge to design for a company of Italian knitwear, a collection of women’s knitwear. The success of surprising proportions: the twin set of Letizia Denaro; the company will triple in a single season its turnover. Since then, Letizia Money will capitalize on his creativity with its collections of knitwear from Italian distinct style marked by an unmistakable personality. The creativity of Letizia Denaro is associated since its natural inclination for research of the highest quality.

The company

Letizia Denaro establishes the company’s headquarters in Prato just outside Florence, cradle of the Renaissance, the place where the textile tradition dates back to the Middle Ages and where there are highly professional and unique know-how. The collections benefit from the successful support of this fertile area of expertise, art and experience. The staff Letizia Denaro is made from selected pattern makers, seamstresses and ironing, which contribute to the creative process, the development of the collection and quality control, which are entirely made in Italy, to meet the desire of the designer to provide an excellent product in the belief that fashion is in the details.

Letizia Denaro. Award “Best Fashion Creator”, Florence


Letizia Denaro

A designer who has managed to combine tradition and modernity, by recovering the Ancient Florentine Know-how

Always passionate about fashion, Letizia Denaro, was born in Sicily, a beautiful land full of contrasts ,art and culture. Since she was a very young lady, she moved to Florence to deepen her studies of art at Polimoda, where she was able to confront herself, with the most innovative international artistic tendencies born in the Florentine Capital

The strong passion for quality achievements pushes the stylist to follow her dream: creating her own brand
That’s how the Jei’s Brand was born, printed knitwear, of Letizia Denaro. Following the ancient printing techniques that only a city like Florence, jealously preserves(but which risked being lost)the designer manages to create unique garments printed one by one
Her work is at the same time a recovery of the memory of the ancient Tuscan know-how and creativity, the prints are all born from the combination of tradition and modernity and give today’s woman an extra touch of class that cannot be found in the most classic large scale production .
Now Letizia Denaro is the owner of Jei‘s , a dynamic brand, present in the main countries, that produce unique garments devoted to selected customers, far from the mass production and environment friendly


Jei’s, printed garments made with thin and fine yarns

Leading Company in printed knitwear in Italy Letizia Denaro creates original collections with the finest yarns. Cashmere 100% or Merino extra-fine for winter, cotton 100% or Cotton and silk for summer. The choice of extra fine yarns is an essential stylistic choice as it allows the creation of very thin garments with a wearability that woman love.

Why us

Knitwear is hand-printed and environmentally friendly

These are three strengths:

  1. Double Use: the peculiarity of prints, where the front is the back, and never the same, allow the woman to use the garment twice, choosing the side to use depending on the out-fit ,in other words, with one cloth you can have two.
  2. Hand made processing: the prints are strictly made by hand,with an ancient tecnique of which Letizia Denaro, preserves the know-how handed down for years and years.
  3. Environmental Sustainability: the products used and their processing comply with the strictest and most effective environmental standards.


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Jei’s, is the leading Company in Italy of printed knitwear.

For those who care about details.